Google – Thoughts from another blogger

Anyone working in healthcare IT knows it is difficult to drive change – legacy systems, lots of constituents, no standards or years of trying to get one, regulatory issues, etc.

I liked Scott Shreeve’s letter to Marissa Mayer who is apparently taking over Google Health with Adam leaving.  As one might expect, Google‘s presence in healthcare leads to lots of rumors.  I saw one earlier today talking about them buying WebMD (rumor).

Scott hits on several things:

1. Get ready to rumble (this won’t be easy)
2. Get transparent (don’t get caught hiding something)
3. Get a product out (act don’t simply plan – see what the patient’s say)
4. Throw your weight around (we need big players to drive change)
5. Start small then throw your weight around (I would have called it KISS – keep it simple stupid)