I was looking at a Wellpoint investor presentation and picked a few slides to pull out. It is definitely an interesting read to see all the things they are doing and how they approach the market. The first one talks about the prevalence of chronic diseases. The second about the obesity trend, and the third about some of their activities around consumerism.
Twitter Updates
- New blog post - NY Law On Soda Is Simply A Nudge To Be Healthy bit.ly/KpdJuU 1 day ago
- Why Did Her Husband’s End-of-Life Care Cost So Much? thedailybeast.com/newsweek/2012/… via @newsweek 2 days ago
- Mary Meeker’s eye-popping annual Internet Trends report hits the web | VentureBeat: venturebeat.com/2012/05/30/mar… 3 days ago
- The 5 Mega-Trends That Are Changing the Face of Health Care - The Atlantic bit.ly/KP12GY 3 days ago
- What is a PBM? October 12, 2007
- NCPA Twisting Reality Again February 9, 2011
- Who’s Killing Independent Pharmacy? April 28, 2009
- Are Sport Courts The New Suburban Swimming Pool? July 12, 2009
- Why Don’t All PBM Clients Save With Mail Order? March 2, 2010
- The $1,400 Physical January 7, 2008
- New Physician Site – Vitals.com February 18, 2008
- A World Without PBMs February 11, 2010
- Who Should Decide Rx Location – Payer Of Course March 4, 2011
- Health 2.0: My Notes March 5, 2008
- NY Law On Soda Is Simply A Nudge To Be Healthy June 2, 2012
- Pediatric Cancer Article in EBN May 31, 2012
- A Few Basics On Health Risk Assessments May 30, 2012
- Amazing iPhone Application For The Blind May 30, 2012
- Regenerative Medicine – TEDMed Video On Printing A Kidney May 30, 2012
- Healthcare, a New Car, or Paying for College May 24, 2012
- Jeff Welch on HCSC, Bloom, and Defined Contribution May 22, 2012
- 2/3rds of Pharmacy Spend to be in Specialty by 2016 May 18, 2012
- 9 Leading Trends In Rx Plan Management May 17, 2012
- Screening Gaps May 15, 2012
-
Hitesh: Just a point of clarification. This appears to be ...
- Are mobile health apps the future of medicine ? | World of DTC Marketing.com: [...] Good Mobile Health Quote From Intel (georgev...
-
Jim Fields RPh: George Van Antwerp states that he has “seen Walg...
-
Matt Martin: George, I appreciate the interesting read. Can yo...
-
tex Avery: it is very important to realize that the best appr...
-
julie: George...very interesting. I havent seen informati...
-
susan: Great article!...
-
Andrew from LPN programs: This is a great idea and the fact that more than 1...
-
Laura Cordera, Healthcare Professional Group: Hi George, Congratulations! What is your new co...
-
George Van Antwerp: The reality is that the data is not clear on copay...
Blogroll
- 23andMe Blog
- Angry Pharmacist
- Baffled By Numbers
- Brazen Careerist by Penelope Trunk
- Brian Creath
- Bus Innovation Factory
- Business of Relationships
- Care Continuum Alliance
- Chilmark Research
- Communication Nation
- Consumer Focused Care
- Corporate Research Group
- Crumple It Up
- Design Thinking (IDEO)
- Diabetes Mine
- Don’t Call Me Doc
- Dr. Dolgoff’s Weigh
- Dr. Josh's Blog
- Drug Alert
- Drug Channels (Adam Fein)
- DrugWatch
- E-Care Management
- e-Health Tech
- eHealth
- Epidemix
- Every Patient’s Advocate
- Everything Health
- Experience Matters
- Ezra Klein
- Foghound
- Forrester’s Marketing Blog
- Freakonomics Blog
- gladwell.com
- Health As Human Captial
- Health Business
- Health Care Reform Now!
- Health Mgmt Rx
- Healthcare & Technology
- Healthcare IT Guy
- Healthcare Tomorrow
- Hospital Impact
- Hospital Marketing
- How to Change the World
- I Barf, Therefore I Am
- Information Therapy
- Innovation Economy
- Insure Blog
- Ix Blog
- James Taylor EDM
- Jim Plagakis
- Kevin MD
- Let’s Talk Healthcare
- Life as a Healthcare CIO
- Lifesciences VentureBeat
- MA eHealth
- Managed Care Matters
- Managed Markets Media
- Mark’s Daily Apple
- Medepage Blog
- Medical Innovation
- Medication Non Adherence
- Microsoft HC Blog
- Musings On Aging
- My Prostrate’s In A Mason Jar
- Neuroscience Marketing
- NHS Blog Doctor
- NY Health Technology
- Orange Book Blog
- Personal Branding
- Pharma Marketing
- Pharmaceutical Bus Review
- Pharmacy Psychic
- Pharmacy Rants
- Pharmacy Technology Blog
- Piper Report
- Predictably Irrational
- Punctuative (HC VC)
- RA Warrior
- Rewarding Health: Maritz
- Running a Hospital
- Seth Godin
- Sicko – Insider Musings
- Survival of the Sickest
- The Bing Blog
- The Doctor Comes To You
- The Doctor Weighs In
- The Healthcare Blog
- TRENDSparency
- World Healthcare Blog
- World of DTC Marketing
- WSJ Health Blog
Archives
- June 2012
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
About This Blog
This blog (formerly The Patient Advocate) contains my thoughts about healthcare. It is generally focused on marketing related issues from a patient perspective. After working in healthcare, my opinion is that most companies today think of patients as claims. I advocate that healthcare needs to be more like consumer products and think differently about how they interact...both for their own personal benefits and for the patients.

Enabling Healthy Decisions Blog by www.georgevanantwerp.com is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 United States License.
Disclaimer
NOTE: The opinions expressed here are those of the author and are not reviewed in advance by anyone but the individual author. They represent personal opinions not the opinions of any employer.


December 14, 2007






Where can I lay my hands on the investor report?
It can also be confusing when risk conditions are lumped in with disease conditions. Sometimes the lines of demarcation are not clear. For example, is hypertension a disease or a risk factor? Is high cholesterol a disease or risk factor? How about sleeping problems? Some studies lump depression into the risk factor category.
In terms of these conditions, it is also generally the case that the financial impact of each is considered separately. But we all know that most diseases come in the company of others.
Interesting slide on prevalence of chronic disease– it looks like they merely added disease prevalence on the right and then said this is the # of people impacted.
If so, they’ve completely ignored (or are conveniently forgetting) that many of these diseases are clustered in the same individuals. The total number of people impacted should still be in the ~20% range, which would ballpark at 60M in the US.
On the “Innovation through Focus on Consumerism” slide, the links for Online lifestyle management, Click to chat with health coach, and Interactive health assessment should all link to one page with this in big bold letters: “GET OFF THIS WEBSITE AND TAKE A GOOD BRISK WALK AROUND THE BLOCK A FEW TIMES.”