Comments on: Information Latency: Why Don’t We Change? http://georgevanantwerp.com/2008/02/04/information-latency-why-dont-we-change/ Topics Of Interest In Healthcare & Communications Fri, 10 Feb 2012 00:26:55 +0000 hourly 1 http://wordpress.com/ By: Jack Harraghy http://georgevanantwerp.com/2008/02/04/information-latency-why-dont-we-change/#comment-2099 Tue, 05 Feb 2008 18:11:10 +0000 http://patientadvocate.wordpress.com/?p=785#comment-2099 Most customer surveys are too long and too detailed. Ultimately, customers skip questions or give abrupt, cursory answers…merely to “finish”.

Many marketing professionals eschew technology driven solutions such as IVM, out of a feeling that such a solution is not a positive customer experience.

Also, marketers prefer the lenghty surveys over the “quick, concise and complete” IVM surveys.

I speak from experience as a vendor to the personal lines insurance claims survey space.

]]> By: ICMCC Articles » Blog Archive » Information Latency: Why Don’t We Change? http://georgevanantwerp.com/2008/02/04/information-latency-why-dont-we-change/#comment-2097 Tue, 05 Feb 2008 09:07:45 +0000 http://patientadvocate.wordpress.com/?p=785#comment-2097 [...] you get the data into a usable form, with context, and with enough data to make decisions.” Article George Van Antwerp, Patient Centric Healthcare, 4 February [...]

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