Trusted Source of Healthcare Information March 18, 2008
Posted by George Van Antwerp in Books / Articles, Consumerism, Healthcare, Marketing / Communications, Research, Value Propositions.trackback
I often wonder who people trust for information. So I was glad to come across this article in Employee Benefit News.
I must admit that I was surprised by several of the results.
- Only 2% trust their employers?
- More people trust their PCP versus their specialist?
- More people trust general information portals versus content sponsored on their health plan website?
On PCP, I would imagine that patients have a long standing relationship with the doc, and a specialist might be pushing their own agenda? Same for the health plan website – they always want the cheapest solution? Also employers have an agenda for the lowest costs. I assume these are the general public’s perceptions. I was looking for the pharma trust in my notes – I think it is around 12% or so.