April 18, 2008
Noel Franus at Sonic ID posted a follow-up entry on his blog to my comment about sonic (or audio) branding.
I like the description on his blog about what and why:
Sound has an immediate, direct link to both the rational and emotional parts of our brain. Sound shapes our thoughts, our feelings, our behaviors, our lives.
Yet most brands lack an awareness of the power of sound; many spend millions each year on music, sound and voice…but very little of that is influenced by strategy. Those touchpoints are disconnected dots, and for customers, that’s a disconnected brand and a poor investment.
Our goals are to change that — to strengthen connections between people and brands through the use of sound, and to provide economic value in doing so.
The reality is that there is so many multi-media opportunities for us to build branding and awareness using sounds.
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