http://georgevanantwerp.com/2008/05/02/deloitte-on-healthcare-consumers/ Topics Of Interest In Healthcare & Communications Fri, 10 Feb 2012 00:26:55 +0000 hourly 1 http://wordpress.com/ http://georgevanantwerp.com/2008/05/02/deloitte-on-healthcare-consumers/#comment-2597 Sat, 03 May 2008 20:38:19 +0000 http://patientadvocate.wordpress.com/?p=1050#comment-2597 The “six segments” link was pretty funny. Is Deloitte that behind the times? The fact that U.S. health consumers are not homogenous has been scientifically known for over twenty years, and intuitively known for a lot longer than that. Other companies define the differences differently. Yankelovich recently did their own really large survey of over 20,000 respondents across 14 countries including the U.S. and found twenty-five segments. And what about the nine health consumer types promoted by the PATH Institute (my company) that were discovered back in 1989 and that have been verified across the U.S. with over 250,000 people? The bottom line is that Deloitte did not discover that health care consumers are different, except mainly for themselves.

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