May 8, 2008
Lois Kelly posted an interesting entry on her Foghound blog about the Catholic Church beginning to use Social Media. This is an obvious reaction to the statistics she quotes about retention of active membership.
As she asks, the true question is whether tools themselves can impact this or whether the message has to change also.
On the other hand, it also makes me wonder what we are waiting for in healthcare relative to social media. If a conservative organization like the Catholic Church can embrace it, why aren’t we jumping into it more aggressively.
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HI George,
Enjoying your blog. I think the healthcare industry hides behind a lot of excuses for not embracing social media, but it all comes down to resistance to change fear. I find it interesting that a major hospital CEO, also a successful turnaround agent, shows no fear and, in fact, his blog has become both a leadership and a marketing vehicle. (Paul Levy, http://runningahospital.blogspot.com/).
Warm regards,
Lois
“The Wisdom of Patients,” my white paper that was recently published by the California HealthCare Foundation, speaks to the intersection of social media and health. Please take a look! The paper can be accessed at the CHCF website at
http://www.chcf.org/topics/chronicdisease/index.cfm?itemID=133631
Thanks! Jane