http://georgevanantwerp.com/2008/09/22/i-get-a-different-conclusion/ Topics Of Interest In Healthcare & Communications Mon, 21 May 2012 13:27:42 +0000 hourly 1 http://wordpress.com/ http://georgevanantwerp.com/2008/09/22/i-get-a-different-conclusion/#comment-2882 Mon, 22 Sep 2008 20:48:38 +0000 http://patientadvocate.wordpress.com/?p=1338#comment-2882 This slide would be more meaningful if it showed actual change rather than projected change. We’ll have to wait until the end ot 2009 to see if the slide has any relevance. Also, the “consumerology” techique is nothing but environmental and behavioral segmentation. This kind of segmentation does not give any insight into how any individual consumer thinks. There is no such thing as “the health care consumer”: There are only millions of individuals seeking health care services at different levels and with different styles. The individual is where it all begins!

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