October 1, 2008 
This is not on politics, but on communications. Look at the power of a word. Will this change things – maybe? Does it change the framework – certainly? As we work to craft communications for consumers / patients / members, think about some of the key words used and how they create an emotional response. It is often these little things that can make a difference.
The politician season gives us lots of examples of how an issue can be reframed.
Enabling Healthy Decisions 