I changed the name of the blog last week. (I am still debating changing the URL since I don’t want to lose too much of the traffic I get today.) It fits what I want to talk about (with the exception of some of my ramblings about technology, leadership, innovation, etc).
I was trying to describe this concept of patient centric healthcare to someone the other day when I realized that I have a deck I used over the summer that was a perfect fit. When I was debating moving from a consultant back into a corporate role, I needed to tell people what I wanted to do and how I could help them. So, I created a slide deck that I used with executives and recruiters. It worked well. I trimmed out the “why George” section, but the rest of this is a good summary of how I see the market evolving.
It is also exactly why I joined Silverlink Communications. We share the same vision and dedication to process excellence. Their technology already does what I think is critical:
- Create personalized communications that target patients based on data driven models.
- Push information
- Collect information
- Drive behavior
- Use dynamic call algorithms that respond to patients words to take them down different paths is key.
- Using technology to automate processes and augment your human capital based on proven value propositions.