Marketing In A Recession

Most healthcare people hate the word marketing.  Well, you know what…that is a big piece of what healthcare is about especially with the rise of consumerism.  Individual marketing.  Medicare.  Getting people to make better choices.  It’s all about marketing.

One of the things I liked in the attached presentation is that it talks about tightening up your funnel.  One of the things I notice with lots of companies is that they don’t always take a rigorous process framework for thinking about members and communications.  Process matters.  You have to think about an integrated approach and how you optimize that process.