Bailout vs. Relief

This is not on politics, but on communications.  Look at the power of a word.  Will this change things – maybe?  Does it change the framework – certainly?  As we work to craft communications for consumers / patients / members, think about some of the key words used and how they create an emotional response.  It is often these little things that can make a difference.

The politician season gives us lots of examples of how an issue can be reframed.