Where are the healthcare celebrities?

Over the past year, CNN has taken one of their morning anchors (Robin Meade) and turned her into a “celebrity” in some sense.  The morning show on Headline News is now called Morning Express with Robin Meade.  The news crew is called Robin and Company.  Robin has a daily newsletter, and now Robin has a podcast. 

So…why don’t health plans, large hospitals, and PBMs have branded personalities.  It could be the Chief Medical Officer.  It could be a nurse or (like pharma) they could use a celebrity.  But, if CNN can take a good anchor and “brand” her, why wouldn’t healthcare companies do the same? 

All your communications could come from the person.  People would start to associate with that personality.  That person humanizes the institution versus simply allowing it to be viewed as an annoymous corporate entity.