Finally…Digitally Integrated Coupons

Using Shortcuts.com, Kroger has become the first retail partner to link their loyalty card to their digital coupon service.  I find this to be a great idea.  The consumer can go online and search for coupons by brand, product, or category.  They then add those coupons to their account.  When they use their loyalty card at checkout, the coupons are redeemed automatically.

No more paper.  No more remembering.

What a great opportunity.  If I worked at pharma, I would be looking at how I could get my over-the-counter products (OTCs) and even my Rx products into a program like this and link them to my health savings account or flexible spending account card from companies like the Benny Card or TriHealix (for example).