Health Plan Week on Retention

I had an opportunity to get interviewed a few weeks ago by one of the contributors to Health Plan Week about retention within health plans.  With growth in the group market stagnant and ultra-competitive, the individual market offers lots of upside, but makes satisfaction and retention a much bigger issue.

You can read the article here where it discusses things like the “top box”, the importance of personalized communications, and champion / challenger processes to determine the best approach.