November 12, 2008 
Hard economic times definitely bring out the creative solutions from people. Today, I heard an advertisement to get two Kia cars for a very low price. If you can’t sell one car, sell two at a time?
Perhaps we can increase preventative care by offering two cholesterol tests or exams for one low price?
If things like this work, will they ever be used in healthcare?
Lots of companies price things at $X.99 versus $Y.00. But, copays are always flat. We pay $20.00 for a brand drug not $19.99.
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