Ix and Health 2.0

Yesterday, I had a brief (5 minute) opportunity to present on a webinar by the Center for Information Therapy (Ix).  Similar to the Health 2.0 conferences, they talked about some trends and then asked 5 companies to talk about how they were delivering information to patients/members.  The companies that presented were:

• Silverlink Communications (me)
• Enhanced Medical Decisions
• Kranes
• Healthwise
• bWell-Informed

As one of the moderators observed, it is interesting to see how information is being delivered using different modes.  Certainly web is great if you get people there, but as I think I have spoken about before, one of the challenges is that some of the patients at the highest risk aren’t engaged so you have to have an outbound strategy to engage them.  You can’t depend upon them engaging without being prompted.