80% From Mandatory Mail – No Way

A PBM executive called me last week to ask about some information they got from one of the big strategy firms.  The PBM is trying to improve their mail order utilization.  They strategy firm said that 80% of mail order utilization is from mandatory mail…PLEASE.  I almost choked since I know the cost of that bad advice was more than they paid us last year to do some of these programs.  I was happy to help them understand the basic dynamics of how to encourage consumers to chose mail order and what factors contribute to utilization.