In a study by the MarketingProfs, they look at use of social media by industry which is interesting. The full report is something you have to pay for, but they give you a presentation you can download for free and allow us bloggers to use some of the charts.
- The first one shows users of videos for viral marketing. I was surprised to see healthcare at 18.5%, but this makes sense. There are lots of videos which can be educational.
- The next one shows social media use by company type. I certainly have seen a lot of companies putting LinkedIn and Facebook pages up. Additionally, a lot of companies are using Twitter for PR and other information. Since I don’t use MySpace that doesn’t surprise me that it’s so low.
- The last one isn’t shown by industry, but I think it’s interesting. I’d love to know if healthcare is more conservative than other industries. I would imagine they would be. [The other thing to know here is the mix by size.]