June 21, 2010 
While the male family member has not traditionally been the dominant healthcare figure, will that change over time?
According to a Numerology page in Fast Company (June 2010) on Father’s Day:
- There are 66M fathers in the US.
- There are an estimated 158K stay-at-home dads. (or 0.2% of all fathers)
- 7 of the top 15 TV dads come from programs in the 50s and 60s (does that tell us something?).
- 1 in 4 dads spend less than an hour a day with their kids.
- 38% of working dads say they’d take a pay cut for more time with their kids.
- 13% of US companies offer paid maternity leave.
- There are at least 2M father-son businesses in the US.
- 10% of the 29M ties sold per year are for Father’s Day…but they are still the least-popular Father’s Day gift (just 1% give ties).
- Consumers spent an average of $91 on Father’s Day in 2009.
We know that our friends drive our health…we exercise if our friends exercise…we lose weight if our friends lose weight. I’ve never seen a study comparing “friends” versus family in terms of social influence around healthcare. But, I certainly believe that you build a culture of health at home. Parents are important in doing that. What you eat. If you exercise.
Enabling Healthy Decisions 
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