Augmented Reality Grocery Shopping

I’ve talked about it before – augmented reality.  I love the concept and the technology.  There are so many things you can do with it.  I was reading the post the Healthcare Blog about this a few minutes ago and realized what a great healthcare use it would have in grocery shopping.  Imagine that you look at different items on the shelves and it helps you see their calories and fat content.  You could probably even develop an application to help you select foods that when paired with your food at home create a meal.

This could be great.  I think crossing this last mile of linking healthy behaviors to shopping is critical path to helping people make smarter decisions and augmented reality could go a long way in accomplishing this.

Plus, if you add in a Yelp type rating system you can see what people and y our peers think of different products and brands. Watch out consumer products companies.