Diabetes SMS Program AND Key Measures Of Success

Aetna recently announced that they were launching an SMS (text messaging) program targeting diabetics. I’m excited about the program not only because Silverlink is partnering with them on it, but because they’ve laid out some key metrics to focus on.

In a lot of SMS pilots, the size of the program has been small (<1,000) or the metrics haven’t been clear. I’m hoping this will be very different. Here are the metrics they laid out:

  • Received regular A1C screenings which measures blood glucose levels
  • Received an annual LDL screening which shows the level of bad cholesterol and cardiovascular risk
  • Followed instructions for taking medications
  • Enrolled in a disease management, nurse and health coaching program

Finding out who participates, which messages are effective, and how they respond is going to be a great study. Stay tuned for more.

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