Why Not Make “Low Fat” Normal And Label Others “Full Fat”

One of the foods my kid loves comes in both normal and a low-fat version.  But, we’ve always bought the low-fat version.  One day, they were out so I bought the normal version.  I was surprised when he was upset.  Why did you buy me the full fat version he asked?

It got me thinking.  Like “loss aversion” would reversing the positioning of products work?  There’s always talk about the “fat tax“.  Why not try making low-fat the standard and requiring labeling that points out what products are full of fat?


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