February 24, 2012 
I was just reading an email pitch that I received from a healthcare social networking vendor talking about their system for engaging patients and physicians.
Maybe, it’s just me but that seems to imply some understanding of how to engage people and use social media. First, they didn’t use my name in the email. It just said “Hi ,”. Then, at no point in the pitch did they say anything about why they reached out to me. And finally, they then asked me to tweet specific pre-formatted tweets that they had created. If I wanted that, I would follow them and do a RT.
And to top it off, they don’t offer a way to follow-up to learn more. It was just shameless self-promotion. #Fail
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