36 Rules of Social Media

In the September 2012 Fast Company magazine, there was an illustration of 36 Rules of Social Media.  Let me pull out a few that caught my attention:

  • Everyone says they don’t want to be marketed to…Really, they just don’t want to be talked down to.
  • Always write back.
  • People would rather talk to “Comcast Melissa” than Comcast.
  • If fans distribute your content without your permission, offer to help.
  • If you don’t see financial results, you wasted your money.
  • People don’t want to shop where they socialize.
  • Don’t use ads to accelerate boring content.  Use ads to accelerate successful content.

But, I think the one that summarizes it the best is – If you’re bored by social media, it’s because you’re trying to get more value than you create.

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