December 29, 2013 
Engagement is such an essential part of healthcare. I’ve talked about that many times and feel very passionate about how important engagement is to changing behavior and empowering consumers.
I hadn’t had time to look at it when it first came out, but I finally got a chance to click on the press release from EveryMove which is a Sandbox and Blues sponsored company focused on health rewards and incentives.
They put out the list of the top 100 health insurance companies in the US based on how well they engage and empower consumers – EveryMove 100 Health Insurance Index™ (https://everymove.org/everymove-100). In theory, if you could buy from any plan in any state in the exchange, this would be really helpful in selecting a plan. Of course, as a researcher, I’d love to see some of the core data from a similar group of consumers to show how their engagement varied as they moved from one plan to another.
They look at over 50 data points including:
- mobile-friendly websites
- mobile apps and app store rankings
- self-service tools
- incentive program offerings
- community involvement
- commitment to social engagement
- consumer satisfaction
The Top 10 include:
1. Cigna
2. Kaiser Permanente of California
3. Premera Blue Cross
4. Humana
5. Anthem Blue Cross Blue Shield
6. Independence Blue Cross
7. Blue Cross and Blue Shield of North Carolina
8. Blue Cross and Blue Shield of Illinois
9. CareFirst
10. BlueCross BlueShield of Tennessee
The bottom 10 (of the top 100) include:
90. Fidelis Care
91. Highmark BCBS
92. BCBS of VT
93. BCBS of ND
94. Rocky Mountain Health Plans
95. Concordia Plan Services
96. Molina Healthcare
97. PacificSource Health Plans
98. AvMed Health Plans
99. Vantage Health Plan
100. Lovelace Health Plan
Since Cigna was the first company in the payer space (that I know of) to have a Chief Experience Officer, perhaps this shouldn’t be a big surprise that they rank so highly here.
Enabling Healthy Decisions 
George, thanks for the acknowledgement on the EveryMove 100. We are committed to building an objective way to evaluate consumer engagement so that health plans can more easily see their impact and opportunities for improvement. Ultimately we believe that consumers will be evaluating health plans on factors that include more than price, but also how their products and personality align with the consumer lifestyle.