I finally had some time to read Dr. Bertalan Mesko’s book called Social Media in Clinical Practice. I’m a big fan of his blog and a lot of the information he puts out. I was intrigued to see what he thought was important for clinicians and then to compare that to what I know as someone active in the space.
Overall, I thought it was a good, quick read for someone who knows very little about social media and all the options out there. He quickly hits a lot of information:
- Search engines
- Second Life
- Videos and podcasts
He provided some reinforcing references and laid out some key reasons for physicians to get involved such as:
- Keeping up to date
- Sharing and collaborating with other physicians
- Improving patient care
I was glad that he brought up the concept of “Information Therapy” which is a term I use a lot, and I think is really important for how providers can direct patients to quality content.
While he spent a lot of time on Facebook and Google+, I personally would have expected more on Sermo or other physician specific networks.
I thought the section on e-patients was really important for physicians to understand how to engage and work with them and creating a difference between a “Googler” and an e-patient.
I knew it was possible, but it was good to see him provide the proper way of citing medical blogs and tweets in medical papers.
I was surprised to see a whole chapter on Second Life. I never hear anyone talk about that anymore. At the same time, there wasn’t any focus on LinkedIn or talk about tools like SlideShare. I think there’s also a need for much more on mobile applications and use of SMS with patients along with a discussion on connected devices ranging from FitBit to more sophisticated tools with feedback and integration into the clinical systems.
He did have some good suggestions on presentations such as looking at the Lessing Method, PechaKucha, and Guy Kawasaki’s 10/20/30 Rule.
My overall summary would be that:
- If you’re new to the space, it’s a good quick read.
- If you’re in the space, you’ll learn a few things, but it’s probably not for you.
Of course, with technology and social media, things change really fast so it’s going to need to be come a more interactive version to keep up with the changes.