Health Plan Week on Retention August 7, 2008
Posted by George Van Antwerp in Books / Articles, Consumerism, Healthcare, Managed Care, Marketing / Communications, Technology, Value Propositions.trackback
I had an opportunity to get interviewed a few weeks ago by one of the contributors to Health Plan Week about retention within health plans. With growth in the group market stagnant and ultra-competitive, the individual market offers lots of upside, but makes satisfaction and retention a much bigger issue.
You can read the article here where it discusses things like the “top box”, the importance of personalized communications, and champion / challenger processes to determine the best approach.
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