Aetna Leadership Blueprint

I was looking for something else on the Aetna site and stumbled across this picture in their latest investor presentation (Morgan Stanley Global Healthcare Unplugged). For those of us looking at consumerism, I think this is a good snapshot for competitive intelligence.

It hits all the key buzzwords – optimizing health, quality, affordability, literacy, transparency, and evidence based.  The proof is always in the actions, but this is what you want your MCO to be discussing.  The key challenge in all of this is bringing information to the consumer in digestible amounts and in a format and language that they can understand.