Can You Answer These Questions (healthcare company)?

These are more company focused although you can think about whether your healthcare company knows this about you.  To be truly effective at education or marketing to patients to drive behavior and outcomes, these are important.  Interestingly, I am not sure I (or you) could answer all these questions about myself (or yourself).

1. What is your preferred medium – letter, call, fax, e-mail, text message?  And, does this vary based on the content?
2. When is the best time to reach you?
3. Would you prefer to talk or hear information delivered in a female voice or male voice?  Would you react differently if they had an accent?
4. What would compel you to act – saving money or losing money?  Is there a specific amount?
5. What makes you open an envelope?  (For example, we used to places stamps on intentionally crooked since people were less likely to think they were from a company.)
6. Does color matter in materials?
7. How many times do you need to hear a message before you respond or do you make up your mind the first time?
8. Do you want to be healthy or simply minimize out-of-pocket costs?
9. Do you trust physicians, pharmacists, insurance companies, hospitals?
10. What information do you want to receive that you don’t?

I could go on, but I think the point is that today we (healthcare) don’t really understand patients.  What information they want, how to get it to them, when to deliver it, what makes it more effective, and how to drive action.  On the other hand, we may not know ourselves until “experimented” on with different variables.