October 6, 2007 
Here is a entry on the WSJ blog about Aetna’s new price transparency policy. Conceptually, this is an important first step. The next question of course is how do you get this to consumers in a timely and easy to digest manner. Then, how does this correlate with outcomes (i.e., quality) and finally, how does this change people’s decisions.
It is great for planning. It is great for benchmarking or negotiation. But, I am waiting to see the impact.
Enabling Healthy Decisions 
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