January 9, 2008 
As anyone who works in or with marketing or sales would tell you…Of course, brand is very important.
So, that makes this study from Gorman Group on Medicare very surprising.
“Seniors with the highest [Medicare Advantage plan] satisfaction levels don’t even know what health plan they’re in.”
Jeff Fox, president of Gorman Health Group, LLC, discussing his firm’s research that indicates brand is less important than it was several years ago.
If you’re interested in some good discussion on the topic of marketing, I would encourage you to look at Foghound. I had a chance to work with Lois Kelly from there years ago and was impressed. I think you will find their articles and frameworks very helpful.
Enabling Healthy Decisions 
I would be interested in reading the entire Gorman Group Medicare report. I was not able to find it on their site. Do you have a link? Thank you.