Healthcare Communications (HealthComm) are never what we run home to receive, but they are often important. Unfortunately, it has lacked a focus historically. Most of the focus was on claims systems and underwriting and network size. Not that those areas work perfectly, but there is clearly a movement toward customer service, patient satisfaction, and communications (inbound/outbound, letter/call/e-mail/live agent).
Look at this blog entry on a very popular blog and some of the comments. It is a big uphill battle.
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