Who is the health care consumer?

I guess it gets to the question of how you refer to people in healthcare.  Are they individuals?  Are they patients?  Are they members?  Are they customers?  Are they consumers?

I was talking with an MD yesterday who asked me what I thought to the question “who is the consumer in health care?”.  I clearly think it’s the patient.  He thought it was the providers as they were deciding what goods the patient should buy.  I was surprised.  I could have said it was the payor, but I never would have said the provider is the consumer.

Some of it’s perspective, but some of it is definition.  I think if you add copays plus over-the-counter spend plus spend on things like alternative medicine and gym memberships then it is a lot bigger question that simply who pays claims.  It’s a key question.  if you can’t determine who’s the consumer, it’s going to be hard to agree on the strategy.

No comments yet... Be the first to leave a reply!

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: