Predicting Sickness

Wouldn’t it make the job of wellness a lot easier if we could predict who will get sick. There might be some indicators, but then you need to act and convinve them to take action. A little bit of the Holy Grail.

“We know that 59% of individuals [who seek services] are newly sick, and would have fallen into the ‘healthy’ category 12 or 18 months ago. We want to find these people before they get sick to see if we can reduce the risk or help them retain their health and vitality.”

— Jodi Prohofsky, senior VP of operations for CIGNA Corp.’s Health Solutions unit, telling AIS’s Health Plan Week about CIGNA’s new “It’s Time to Feel Better” outreach program.

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