November 25, 2008 
On the Maritz healthcare blog, the author talks about segmenting the population to drive wellness behaviors. I couldn’t agree more. That’s what we always talk about. Understand what motivates different people is critical. Bob Nease talked about this the other day on the Express Scripts blog. You have to help people feel confident and provide them with a motivating and personal message that compels them to take action.
The challenge is aggregating data and learning from prior interactions to understand how people respond, when they respond, what mode they respond to, and what motivates them. (among other things)
That is why communications is both a science and an art.
Enabling Healthy Decisions 
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