Coupoing Back in Vogue

I don’t know what the statistics were before, but these statistics published this morning in the USA Today seem high.

65% of people 18-39 examined mail more carefully for coupons versus six months earlier

73% of people 40-49

And, 57% of people 50+.

With unemployment expected to come out today at 7.5% (the highest in 17 years), we shouldn’t be expected, but it certainly puts new focus on using incentives to drive healthy behaviors.