April 11, 2009 
I have not been a big fan of Twitter from the perspective of using it to provide a reality show on my life. And, I have struggled a little to find the productive use of it as a business tool. Blogging has fit much better. That being said, I see it being used so much more by people so I am going to give it one more try. I have a few ideas on how to use it. I have added my feed to the blog page on the right, and I am going to give it a month to see if it is interesting or not.
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George – Twitter continues to prove highly effective for CareFlash where we’re approaching 7000 loyal fans, most notably on 208 Tweets! http://www.twitter.com/careflash
Our Tweets are exclusively related to health and wellness content (I mean who cares where *I’m* heading for a coffee?!) and encompass mainly out-of-the-mainstream topics. Each Tweet is linked to the CandyStriper blog and they follow an observation I once heard from Guy Kawasaki… “Create world class content and Google will find you.” Each post links-up pertinent 3-D animations related to the post.
Anohter technique is built around this – As we get new followers, we thank them and reply with a link to a lighthearted video that has proven very effective at driving viral follower growth and loyalty.
Let me know if you want to chat. -Jay
George, you can also follow healthcare types by looking up folks at:
http://omnee.thebubblejungle.com/
http://wefollow.com/tag/health
I would say that you should give it more than a month or so. It takes time to develop relationships and you’ll need to nurture it (just like blogging). I’ve used it to primarily keep up with news and opinions and exchange ideas on healthcare technology, policy and reform. So it doesn’t have to be your reality show so to speak. It is what you want it to be.
I won’t say too much on the business tool angle as I don’t much experience on that, but have noticed that quite a few healthcare companies and hospitals are beginning to adopt twitter to talk with the community. So it seems it is more an engagement/marketing tool than a vehicle to sell goods and services.
You can follow me @ravisohal and check out the other healthcare people (tweeple) I follow.
Ravi
Thanks Ravi. I will check your feed out. I’ll give it the month less to see if I build a following, but to see if I think it’s meaningful to twitter on the topics that I like to discuss or just stick with the blogging.
Something you might want to investigate is a “Twitter Search” on topics of interest to you. This website, http://search.twitter.com/ provides the ability to search recent Tweets on various topics.