Pharma Couponing

Using copay coupons in place of real samples is both cost effective and allows pharmaceutical manufacturers to get more patient specific information (since patients typically have to register to get the coupons). They can be short-term or long-term. The primary site to go to is

Here’s my slides from the conference call I did the other day. Some of the quotes from the event are in the recent Drug Benefit News (11/13/09).

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