72% of People Prefer to Listen W/ Right Ear

This is logical since the left side of the brain and right ear specialize in language processing.

But, perhaps the more interesting part of this study by Luca Tommasi and Daniele Marzoli of the University Gabriele d’Annunzio in Italy is that requests spoken into right ears generated more positive responses than those spoken into the left ear.  Think about that on your next sales call.