Lance Armstrong And Diabetes

Lance has decided to focus some of his passion and conviction on diabetes.  I think this is great.  Certainly, this is a condition which affects a lot of Americans and continues to get worse with the obesity epidemic. 

Given the focus on the pharmacies (CVS, Walgreens) and the PBMs (Caremark, Medco, Express Scripts) on management of this condition, I wonder who (if anyone) will get Lance Armstrong to be their sponsor or public face.  For the PBMs that traditional don’t have a consumer brand, I would think this is a great opportunity.  I compare it to Medco having Amy Tendrich from DiabetesMine promoting Liberty Medical.  While Amy might not be a household name, she is certainly a name in the diabetes community.