How Much Do You Really Notice?

The Dateline NBC show “Did You See That” shows us just how little we see or how easily our minds are distracted. This is a real issue when we think about communicating information to patients who have hundreds of other things going on in their life.

Would you notice if the man who stopped to ask you directions on the street all of a sudden became a woman?

Would you notice a man walking thru a group of basketball players when you were focused on counting passes?

Would you notice when the talk show host’s shirt turned from blue to green?

Would you notice that the person helping you at the store was blond one minute and a brunette the next minute?

People in the videos on the show didn’t. It was amazing…scary…surprising.

It makes you think. It made me want to experience the tests. Would I notice?

Watch this video – http://www.msnbc.msn.com/id/21134540/vp/38287250#38287250.