Social Media Analysis – The Involved Patient

I just finished reading a whitepaper by ListenLogic Health.  They do social media analysis for pharmaceutical companies on what patients think.  There is some interesting data in there looking at what people talk about based on age.  They also show several charts about information searched for or discussed by stage.  I pulled out one chart from their whitepaper to share:

They also share some data on what patients say they want from physicians.  This is things like explaining their data better, helping them understand their options, and all basically focus on engaging them.

One Response to “Social Media Analysis – The Involved Patient”

  1. Agreed — listening and knowing who the patient is and how they think is critical. Thanks – I’ll be ordering this white paper

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