MD Adherence Campaign – Uphill Battle

Based on the feedback I got on my post on KevinMD about paying MDs for adherence and other research out there, it would seem that this new campaign called Script Your Future is facing a significant uphill battle.  While I completely agree with the concept of pushing adherence discussions to the point-of-prescribing, the question is whether this will happen during the physician encounter.  The other challenge is whether patients realize that they are non-adherence.  Prior studies have indicated a lack of awareness around how non-adherent they are.