Should You Be Fair Or Powerful In Your Communications

I’ve always found the discussion of why people with certain characteristics are more likely to get ahead very interesting.  This recent article from Harvard Business Review talks about the fact that managers see respect and power as mutually exclusive.  I think most of us would agree that this is unfortunate from a leadership perspective.

So the question I would ask is whether consumers think the same thing in terms of physicians, pharmacists, and their health plans.  Are those that are respectful of the consumer seen as less powerful and therefore less likely to get their patients to be be compliant?

On the flipside, would consumers tolerate direct sometimes abrasive messaging that was clear with them about the risks?

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