As healthcare moves toward a more retail model, word of mouth advertising becomes more important. This is already true in terms of physician’s influence on prescription use or in some cases distribution location. It’s also important from a Medicare perspective. But, this will continue to increase in importance in the future with health reform.
I also believe that clients will require satisfaction scores as part of their SLAs (service level agreements) in many cases in the future and/or tie bonus dollars to this. Will you be prepared? Do you understand your customers’ satisfaction with you? Do you know how to impact it?

October 22, 2011 



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