Social Media Myths

This was a great article in Business Week.  It lays out nicely six myths to watch out for as you jump on the social media bandwagon.

1. Social media is cheap if not free
2. Anyone can do it
3. You can make a big splash in a short time
4. You can do it all in-house
5. If you do something great, people will find it
6. You can’t measure social media marketing results