Communications As Trend Mgmt Tool for Pharmacy: Cliff Notes

Here are a few points from my recent webinar on this topic. If you are interested and a potential client, I would be happy to share the detailed content with you offline.

[Since all our competitors tried to sign up to listen in, I won’t give away everything here.]

1. Talked about all the value sitting on the table that could be captured (>$30B per year).
2. Talked about how communications can both be the trend management tool and enable utilization of other trend management tools (e.g., utilization management).
3. Talked about things like loss aversion versus cost savings, the placebo / price correlation, and the transition from the Ford framework to the Starbucks framework in the healthcare industry.
4. Talked about how people are different and the need for a systemic approach to dynamically optimizing program success using a scalable model.
5. Talked about some frameworks for retail-to-mail and brand-to-generic along with the importance of asking the right questions in program design and measuring ROI.
6. Finally, we talked about some results and the different levers to play with to impact results.