Consumerology?

Express Scripts launched their Center for Cost-Effective Consumerism just recently.  If interested, here is the site.  Impressive group of contributors.  I know and respect the staff.

Is it enough to drive differentiation?  We will see.

It has a blog.  Does it become a “corporate blog” which is just informal PR speak or does it actually have the team’s raw thoughts?

What learnings will they share publicly versus keep internally?