Deloitte Survey Of Health Care Consumers II

I posted an entry about a month ago about the Deloitte study that was out about consumer segmentation. That was from reading their website.

After someone sent me the PDF on their study, I finally read it on my flight to San Francisco today. It is full of lots of interesting facts based on their web survey of just over 3,000 adults in September 2007. Here are a few additional things that I pulled out (click on the tables to expand their size).

78% of consumers express a preference for customizing their insurance product by selecting the benefits and features they value and, in doing so, increasing or decreasing the overall cost of their coverage (Figure 18). Only 22% prefer selecting from a few pre-packaged products with defined benefits and features.

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